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Neelkamal recognizes that current and future success depends on excellent customer relationships.

We aim to be the supplier of choice for our products. Our marketing strategy is to achieve this position through products with consistent quality and by excellence in customer service.

We will:

	Deliver quality products in accordance with our commitments
	Work closely with customers to understand their needs and the value in use of our products.
	Promote consistency of quality and customer focus as an organizational responsibility.
	Align Neelkamal’s business plans with the quality requirements of the market.
	Improve our value proposition to customers over time.
	Adhere to ISO 9001:2000 Quality Management Systems.